Artistic collages created by Henceforth. were installed in the functionalist palace ARA this week. The collages were made as an homage to the history of the building, which goes all the way back to the 1930s. Back then, the palace ARA building served as a department store, which...
Henceforth. is proud to participate in visionary projects that shape the future of the Czech republic and the region. Czech studio Chybik + Kristof has designed a 56-storey skyscraper in Ostrava, Czech Republic, which will become the tallest building in the country. Named Ostrava Tower, the 235-metre-tall skyscraper will be built...
At a time when the high street is littered with empty units, Sook’s bold new model for the retail store could be just what the industry needs. Imagine choosing a location, picking the days and hours you want the space for, configuring the layout, furniture, wall...
The ad was custom shot for each OOH site so characters appear to leap from the screen. Amazon's Prime Video is celebrating the launch of fantasy series The Wheel of Time with a live-action 3D illusion featuring the show's star, Rosamund Pike.The out-of-home spot depicts a...
Architectural studio Chybík + Krištof was featured in an article by Nick Mafi where describes 3 buildings that transcend their intended purpose and how he believes: “ they can teach us more about the subtleties involved in creating sublime architecture for this century, while carrying...
I'm often asked, Where does your inspiration come from? Well, It comes at us from all directions. I have experienced that spark contemplating a piece art, but also, while sitting on the toilet. It is about being sensitive and more importantly, open to what is...
Complicated situation which arrised about Coronavirus also accelerated some trends in ecommerce. What is virtual influencer and what is comming in retail in 2020?...
We all know the importance of storytelling. And this pays in retail even more. Consumers easily recall something that draw them in contrary to simple facts. But how you can use it in digital platform to grab their attention and to get a competitive advantage?...
The luxury brands have to reconsider their attitude to the digital retail. The assumption that affluent consumers are not willing to spend for luxury goods online turned to be incorrect. Millenials and generation Z are enormously challenging online luxury growth....