When a developer approached us to consult what would be the best to develop on his available plot, the team came up with the idea to create a LOVEbrand that will give an advantage to the entire district in the future. This is how the idea to create the legendary first Prague’s art district, Pragovka, was born.
The team has further created a brand identity, including the logo, website design and design for other brand materials and collaterals.
The design of the logo came inspired from the 3 different levels of Pragovka building. The eye which appears in the middle of the logo represents the visual art concept that is the core of Pragovka gallery.