In Prague’s Vysočany district, where Czech industry was born, an original and distinctive creative quarter Pragovka is being created. Historically valuable factory halls are gradually being transformed into exhibition, office and commercial spaces and residential housing. It is the first art district in Prague, which has become one of the most authentic and sought-after places for young artists.
For the Pragovka project under the Mount Capital banner, we developed a complete creative vision for the project and brand identity, including the name, logo. The logo design combines several elements that reflect the past of the original factory site and its vision for the future. It consists of three levels symbolizing the number of floors of the building while also formulating the shape of the engine piston. The eye, which is set in the middle of the logo, represents the concept of art that is at the heart of Pragovka. Next, we focused on creating a communication strategy for this original concept and all marketing materials.
Brand / Visual identity, CGIs / Renders, Giveaways, Logo, Naming, Residential, Web