Olympia

Henceforth. is behind a major project in the retail sector. We rebranded 3 regional shopping centers under one unified visual style. Olympia in Pilsen, Teplice and Mladá Boleslav, which belong to the CPI Property Group portfolio, are now united not only by the name, but more importantly by an iconic brand and clearly defined positioning. The goal was to design a timeless brand that will last into the future, and still has a potential for further growth.

“The visual concept is designed according to current trends with great variability, which allows creating creative campaigns while maintaining the unified brand essence,” says Paul Richard Matthews, Creative Director of Henceforth.

“We were looking for a simple and timeless design that would work effectively across all communication channels – from signage and navigation system to printed and digital communication. Our aim was to create a clearly recognizable iconic brand,” says Jarmila Fryntová, Partner at Henceforth.