CPI Property Group is a leading property owner in the Czech Republic, Berlin and the CEE region.
For this client, we unified the visual style of its three regional shopping centres. Thus, Olympia in Pilsen, Teplice and Mladá Boleslav are no longer just linked by a name, but by a clearly recognisable iconic brand. We have designed a timeless brand that will not only endure into the future, but also has room for further growth. Our simple and clear design will work effectively across communication channels, from signage on the building to print and digital communications. This will create a brand that customers can easily distinguish from the competition. We prepared a complete brand manual on the cloud platform, which underpins the further work of the client’s various marketing teams.
Brand / Visual identity, Retail