Fragment / FRGMNT

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Fragment / FRGMNT

We are very proud to be part of this visionary project which will soon become a new architectural landmark in Prague’s hip quarter of Karlin. Creating the name and brand identity for this project fills us with absolute joy, as we love to celebrate bravery and vision in our field of real-estate development and creativity.

Fragment is an ‘Art Living Experience’ offering long-term rental apartments which are truly touched by art, inside out.

“Life is all about fragments, moments in time, memories, fleeting moments – which ultimately combine to create the full and individually unique picture of our lives,” says Hf. Creative Director, Paul Richard Matthews.

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Brand / Visual identity, Naming, Residential, Strategy & Creative Idea